The Problem
Payment and Donation Process:
Ntibonera was relying on a single "Donate" button that directed users to a PayPal form, making PayPal the sole payment provider. This approach created an inefficient and fragmented donation process that:
• Lacked a streamlined user experience
• Required extensive manual reconciliation of donations with donor information
• Failed to integrate with post-transaction software, leading to low donation volume and high donor drop-off rates
CRM (Customer Relationship Management):
The absence of a CRM system made it difficult to track donor lifetime contributions, manage relationships, and gain insights into donor behavior.
Digital Fundraising Platforms:
Ntibonera was not using a digital fundraising platform, which resulted in:
• Lower conversion rates
• Inefficient checkout processes
• Poor donor data integrity
• Limited donor engagement due to inadequate digital tools
UX/UI:
The user experience and interface were basic and lacked engaging, results-driven storytelling to encourage more donations. Additional issues included:
• Minimal calls to action above the fold and throughout the website
• No marketing tracking tools to capture visitor data and optimize engagement
The Solution
Enhanced Donation Platform Integration:
• Implemented a multi-payment provider solution, including Stripe and direct bank transfer options, to reduce donor friction.
• Automated donation reconciliation with donor information and integrated the system into post-transaction software.
CRM Implementation:
• Deployed a robust CRM system to track donor interactions, lifetime contributions, and engagement.
• Created automated donor segmentation and reporting for personalized communication strategies.
Digital Fundraising Platform:
• Adopted a comprehensive digital fundraising platform with features such as recurring donations, one-click payments, and mobile optimization.
• Improved data security and donor information management to maintain integrity and compliance.
UX/UI Overhaul:
• Redesigned the website to feature a compelling narrative highlighting Ntibonera's impact and success stories.
• Strategically placed calls to action above the fold and throughout the site to encourage immediate user engagement.
• Integrated marketing tracking tools (e.g., Google Analytics) to capture visitor data and optimize donation conversion paths.
The Results
Increased Donations and Improved Conversion Rates:
• 35% increase in recurring donations.
• 55% improvement in conversion rates due to a streamlined checkout experience and new payment options.
Enhanced Donor Engagement and Retention:
• CRM implementation led to a 42% increase in donor retention through personalized follow-ups and engagement strategies.
• Automated donor communication improved relationship management and strengthened long-term support.
Optimized Digital Fundraising:
• Implementing a digital platform allowed Ntibonera to run targeted fundraising campaigns with better tracking and analytics.
• Recurring donations grew by 20% due to simplified payment management.
Improved UX/UI and Data Insights:
• The website redesign resulted in a 30% increase in user engagement and time spent on the site.
• Marketing tracking tools provided actionable insights, enabling data-driven decisions that further improved donation conversions.
This holistic transformation provided Ntibonera with the digital foundation to efficiently manage donor relationships and drive sustainable growth in their fundraising efforts.